Published on Social Media Today Pinterest has published a new report, in partnership with MAGNA, which looks at the impact of positivity on social platforms, and the broader benefits that an overly positive user experience can have on ad response. And according to the data, the feeling that people have when using Pinterest is a major …
Published on The Wall Street Journal Magna now expects U.S. ad sales to increase 4.3% this year, down from its earlier forecast of 4.9% A major ad industry forecaster has downgraded its U.S. growth projection for 2025 because of a lack of economic visibility and a decline in consumer confidence that it said could be …
Published on ADWEEK Magna is reducing its forecast for 2025 amid uncertainty Today, Magna released its spring update to its U.S. Ad Forecast report for 2025, and the results focus on what the market looks like during an uncertain time. Magna found that U.S. ad sales reached $380 billion in 2024, as fourth-quarter earnings were …
Published on Inside Radio As podcast consumption has grown, advertisers have followed as evidenced by the estimated $2.5 billion spent in the medium last year by brands. But marketers are still deciphering how to best approach their use of podcasting to maximize their results, and a new study released by Vox Media and ad giant …
Published on ADWEEK Magna and Sightly’s research shows the approach can triple purchase intent There’s no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact …