Published on The Drum A recent study conducted by MAGNA Media Trials points to a potential shift in consumer behavior. Brands that emphasize transparency and sustainability appear increasingly well-positioned to tap into emerging revenue opportunities. In this article, Martin Bryan, Global Chief Sustainability Officer at IPG Mediabrands, explores the rise of “eco-spenders” and the influence …
Published on Social Media Today Pinterest has published a new report, in partnership with MAGNA, which looks at the impact of positivity on social platforms, and the broader benefits that an overly positive user experience can have on ad response. And according to the data, the feeling that people have when using Pinterest is a major …
Published on The Wall Street Journal Magna now expects U.S. ad sales to increase 4.3% this year, down from its earlier forecast of 4.9% A major ad industry forecaster has downgraded its U.S. growth projection for 2025 because of a lack of economic visibility and a decline in consumer confidence that it said could be …
Published on ADWEEK Magna is reducing its forecast for 2025 amid uncertainty Today, Magna released its spring update to its U.S. Ad Forecast report for 2025, and the results focus on what the market looks like during an uncertain time. Magna found that U.S. ad sales reached $380 billion in 2024, as fourth-quarter earnings were …
Published on Inside Radio As podcast consumption has grown, advertisers have followed as evidenced by the estimated $2.5 billion spent in the medium last year by brands. But marketers are still deciphering how to best approach their use of podcasting to maximize their results, and a new study released by Vox Media and ad giant …
