Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads

Published on Social Media Today Snapchat has published a new report which looks at the overall effectiveness of skippable versus non-skippable ads, and how Snap users respond to each, in order to help guide placement decisions. Snapchat offers both options, with Snap’s “Standard Commercials” (3 to 6 seconds) being non-skippable, and “Extended Play Commercials (7 to 180 seconds) …

Profit through purpose: how eco-spenders are changing the consumer landscape

Published on The Drum  A recent study conducted by MAGNA Media Trials points to a potential shift in consumer behavior. Brands that emphasize transparency and sustainability appear increasingly well-positioned to tap into emerging revenue opportunities. In this article, Martin Bryan, Global Chief Sustainability Officer at IPG Mediabrands, explores the rise of “eco-spenders” and the influence …