New Study Reveals the Impact of Relevant Advertising in Cultural Moments

Published on ADWEEK Magna and Sightly’s research shows the approach can triple purchase intent There’s no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact …

Se espera crecimiento a doble dígito en la industria publicitaria de Latinoamérica para 2025

Publication on Adlatina El 2024 cerró con un crecimiento del 12 por ciento. En este marco, los presupuestos publicitarios en la región continuarían evolucionando, con un incremento sostenido en formatos digitales, a medida que los anunciantes capitalizan el creciente uso de dispositivos digitales. De cara al 2025, se anticipa un crecimiento del 11,1 por ciento …

Disney Expands “Magic Words” Ad Feature To Live Programming, Touts Other Tech Advancements At CES Showcase

Published on Deadline Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth annual Tech and Data Showcase at CES in Las Vegas. “Emotional engagement has the power to make us feel something deeply meaningful. And that is the most …