The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a new one pops up to replace it, keeping overall ad spend on the rise. …
Published on Social Media Today Snapchat has published a new report which looks at the overall effectiveness of skippable versus non-skippable ads, and how Snap users respond to each, in order to help guide placement decisions. Snapchat offers both options, with Snap’s “Standard Commercials” (3 to 6 seconds) being non-skippable, and “Extended Play Commercials (7 to 180 seconds) …
Published on Cord Cutters News One of the benefits of streaming over cable is not being locked into contracts. Streamers can pause or cancel services, add a new service to their lineup to watch a new show, and rotate in free streaming services any time. All that change means that advertisers need to adjust if …
Published on The Drum A recent study conducted by MAGNA Media Trials points to a potential shift in consumer behavior. Brands that emphasize transparency and sustainability appear increasingly well-positioned to tap into emerging revenue opportunities. In this article, Martin Bryan, Global Chief Sustainability Officer at IPG Mediabrands, explores the rise of “eco-spenders” and the influence …
Published on Social Media Today Pinterest has published a new report, in partnership with MAGNA, which looks at the impact of positivity on social platforms, and the broader benefits that an overly positive user experience can have on ad response. And according to the data, the feeling that people have when using Pinterest is a major …