Published on The Media Leader Ad revenue in traditional media — TV, radio, publishing, OOH and cinema — is forecast to grow 4% to reach $274bn globally in 2024, according to Magna. In the December update to the Global Ad Forecast from the IPG Mediabrands division, this is the best performance in 14 years, discounting …
Published on Ad Age Ad Age deciphers recent reports from WPP’s GroupM, IPG Mediabrands’ Magna, Dentsu and Madison and Wall Santa arrived early with a flurry of 2024 advertising spend forecasts from various holding companies and analysts—WPP’s GroupM, for one, predicted that the global ad industry will surpass $1 trillion in total revenue for the …
Published on MediaPost Appealing to users who want something new to engage with across social, search and connected TV has become a challenge, but not when taking the approach of thinking like a “human first and then a brand.” Here are some holiday tips that make it easier to catch their attention. Magna Media Trials …
Published on Cynopsis Media This is MAGNA’s fifth revision upward since its initial projection of 7.3% in June 2023. What forces in the media have caused the increasing optimistic outlook? More than a year ago, we were expecting 2024 ad sales, including cyclical, to grow by +7.3%. Since then, due to better-than-expected economic environment and …
Published on Digiday IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend in full-year 2024, based on strong actual revenue for the first half of the year. The agency group now expects full-year “non-cyclical ad spend,” which means not including the Olympics …
