Published on Cynopsis Media This is MAGNA’s fifth revision upward since its initial projection of 7.3% in June 2023. What forces in the media have caused the increasing optimistic outlook? More than a year ago, we were expecting 2024 ad sales, including cyclical, to grow by +7.3%. Since then, due to better-than-expected economic environment and …
Published on Digiday IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend in full-year 2024, based on strong actual revenue for the first half of the year. The agency group now expects full-year “non-cyclical ad spend,” which means not including the Olympics …
Published on The Drum One month on from Cannes and ahead of the Olympic Games Paris 2024, we recap what got leaders at Uber Advertising, State Farm, Bain, Magna, Fox and more, talking about the power of live TV on FreeWheel Beach. From big games in sport to big names in entertainment, 2024 is live …
Published on Digiday Cryptocurrency brands have begun to slowly increase their marketing activity in recent months. But the level of spending from the sector is still far off the highs seen in 2022 when big-name exchanges shelled out for Super Bowl campaigns starring major celebrities. Faced with a publicity washback from the FTX fraud trials, …
Published on The Drum Uber is welcoming programmatic media buying to its in-app ads platform for the first time. Uber Advertising is enabling programmatic media buying across the Uber Rides app as part of an expansion of its Journey Ads platform, the company announced Tuesday. Journey Ads, debuted in 2022, is Uber’s proprietary advertising platform, …
