IPG Mediabrands Commits To Increased Investment In Black-Owned Media

Published by SHOOT Online NEW YORK – IPG Mediabrands will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently held its inaugural Equity Upfront™, which served to underscore the scope and importance of Black-owned media outlets in reaching highly valuable and influential Black audiences. …

News of Firms: IPG Mediabrands Commits to Black-Owned Media

By Steve Barnes, Published by O’Dwyer’s IPG Mediabrands says it will work to invest a minimum of five percent in Black-owned media channels in aggregate across all clients by 2023. The announcement follows the division’s first Equity Upfront, part of a long-term equity and equality strategic investment initiative designed to foster deeper exposure for and partnerships …

Study Shows Brands Need to Do a Better Job Reaching People With Disabilities

By Kyle O’Brien, published by AdWeek Many still have trouble accessing content easily One glaring oversight is leading many marketers to fail to connect with a substantial audience. A recent study found that brands need to prioritize accessibility and inclusivity in their communications planning to more effectively reach people with disabilities. Communications agency Current Global, …

No one left behind: Why brands should prioritize accessibility

By Mariah Cooper, published by Campaign Current Global, MAGNA and IPG Media Lab study spotlights social media’s burden on the disabled community. Most people take social media for granted as a part of our everyday lives. But for people with disabilities, participating in the online conversation isn’t always easy. Despite making up 15% of the …