TV Industry Suffers Steepest Drop in Ad Sales Since Recession

By LUCAS SHAW.  Published by BLOOMBERG on 9 Dec. 2019.   Global TV advertising sales fell almost 4% in 2019, the steepest drop since the depths of the economic recession in 2009, in the latest sign that advertisers are following viewers to the internet. Declines in TV viewership have suppressed the medium’s advertising dollars, according …

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How Zefr Uses Humans to Help YouTube’s Less-Than-Perfect Targeting

By SHOSHANA WODINSKY.  Published by ADWEEK on 17 October 2019. It’s an approach that drives clicks and conversions   When it comes to brand safety, brands might be better off relying on humans, rather than machines. According to new research out today co-produced by L.A.-based contextual data company Zefr and the advertising analytics outfit Magna, media buyers could …