Published on Ad Age Three-year agreement grants media agency network first-look on upcoming ad formats and show sponsorships Amazon has signed a three-year deal with IPG Mediabrands for its upcoming Prime Video ad tier, the companies announced today. The deal grants the media network—home to agencies including Magna, UM, Mediahub and Initiative—first-look rights on upcoming ad …
Published on Forbes Ad agency Magna Global issued its latest ad spending forecast revising totals for both 2023 and 2024. For 2024, Magna expects year-over-year global ad spend will grow by 7.2% surpassing $900 million. In the U.S., benefiting from such quadrennial events as the Presidential election and Summer Olympics, ad spending will increase 8.4%. …
Published on Ad Age New research shows ways advertisers can shift media strategies to better engage with younger TV viewers The divide between viewing habits for older versus younger generations continues to deepen, which means advertisers may need to embrace new media strategies in order to fully capture Gen Z and millennial consumers’ attention. While viewership …
Published on Adweek IPG and Teads are working with Project Drawdown to identify messaging gaps Authorities agree that climate change will never be effectively addressed if ordinary consumers don’t make responsible choices. But there’s a problem: Those ordinary people also tend to assume their choices aren’t going to make much of a difference. To understand …
Published on Inside Radio The idea may sound simple. “Ads in context just work better,” says Idil Cakim, Senior VP Research & Insights at Audacy. But the benefits of the when and where of audio advertising have become clearer, thanks to a new study by Magna Global and Audacy. It examined how messages are delivered …
