Published on The Media Leader The UK registered the highest growth rate among key markets in Magna’s Global Ad Forecast. The UK has recorded “stronger than expected” growth so far this year of 12.2%. This was followed by Japan (11.8%), and France (11.2%). On a full-year basis, Magna is forecasting the total UK ad market will …
Published on Branding In Asia The ad economy in the Asia Pacific is forecast to grow +8.5% in 2024 to reach $289 billion. This follows growth in 2023 of +9.5%. MAGNA’s “Global Ad Forecast” has released its summer update and is predicting net advertising revenues (NAR) will reach $927 billion this year, growing +10.0% over …
Published on The Hollywood Reporter The media investment company now estimates that U.S. ad spending will grow to $374 billion thanks to a stronger-than-anticipated Q1. The advertising market appears to be rebounding, but it is not equal. The media investment company Magna raised its 2024 U.S. and global advertising forecast, citing “stronger-than-expected ad market in …
Published on Campaign US Agency network’s latest Media Responsibility Index also found wavering sustainability progress among both programmatic and social media platforms. Inconsistencies in how programmatic platforms are tackling made-for-advertising (MFA) websites is impeding progress on solving the issue, according to a new report from IPG Mediabrands and its media investment unit Magna. The media …
Published on Digiday Ad tech faces some existential threats as the foundational tools used to mix and match audiences face extinction. However, having conquered the desktop and mobile internet, some ad tech companies are simultaneously finding new lifeblood in the guise of connected TV advertising, a sector of the ad industry that’s tipped to grow …
