Published on Digiday Cinema sales operations are pushing attention metrics to bring in revenue. In a bid to increase its share of the multi-billion-dollar ad pie being cooked by marketers and agencies in advance of this year’s upfront marketplace, cinema ad firm Screenvision is touting a study it’s done with IPG’s Magna unit to market …
Published on Inside Radio Demographics have long been the guide posts for buyers as they approached audio advertising, and that remains the rule of thumb for broadcast radio. But as marketers approach digital audio, a new study finds that investment in first- and third-party data pays off in delivering a better return on their spending. …
Published on Marketing Dive How winners and losers could shake out in retail media, streaming TV and social commerce. Is the marketing pendulum swinging back toward normalcy in 2024? Ad spending is trending that way but skewing more digital than ever. A potential recovery comes on the back of easing inflation, which could lead CMOs …
Published on MediaVillage A majority of Americans now are digital audio listeners according to Melissa Paris, Vice President of Sales Research and Analytics at SXM Media. To better understand this important population, MAGNA and SXM Media, the advertising arm of SiriusXM and Pandora which includes the SiriusXM Streaming Network, partnered on a research study, “Matched …
Published on MediaPost In a finding bound to stir debate in the video advertising marketplace, IPG Mediabrands’ Magna unit today will release a study it says proves skippable video ads on mobile video apps such as TikTok are more effective and require only a quarter of the viewing time of forced-viewing ads running on the …
