Published on MediaPost Appealing to users who want something new to engage with across social, search and connected TV has become a challenge, but not when taking the approach of thinking like a “human first and then a brand.” Here are some holiday tips that make it easier to catch their attention. Magna Media Trials …
Published on The Drum One month on from Cannes and ahead of the Olympic Games Paris 2024, we recap what got leaders at Uber Advertising, State Farm, Bain, Magna, Fox and more, talking about the power of live TV on FreeWheel Beach. From big games in sport to big names in entertainment, 2024 is live …
Published on Digiday Cryptocurrency brands have begun to slowly increase their marketing activity in recent months. But the level of spending from the sector is still far off the highs seen in 2022 when big-name exchanges shelled out for Super Bowl campaigns starring major celebrities. Faced with a publicity washback from the FTX fraud trials, …
Published on The Drum Uber is welcoming programmatic media buying to its in-app ads platform for the first time. Uber Advertising is enabling programmatic media buying across the Uber Rides app as part of an expansion of its Journey Ads platform, the company announced Tuesday. Journey Ads, debuted in 2022, is Uber’s proprietary advertising platform, …
Published on Campaign US Agency network’s latest Media Responsibility Index also found wavering sustainability progress among both programmatic and social media platforms. Inconsistencies in how programmatic platforms are tackling made-for-advertising (MFA) websites is impeding progress on solving the issue, according to a new report from IPG Mediabrands and its media investment unit Magna. The media …