Published on The Hollywood Reporter The media investment company now estimates that U.S. ad spending will grow to $374 billion thanks to a stronger-than-anticipated Q1. The advertising market appears to be rebounding, but it is not equal. The media investment company Magna raised its 2024 U.S. and global advertising forecast, citing “stronger-than-expected ad market in …
Published on Campaign US Agency network’s latest Media Responsibility Index also found wavering sustainability progress among both programmatic and social media platforms. Inconsistencies in how programmatic platforms are tackling made-for-advertising (MFA) websites is impeding progress on solving the issue, according to a new report from IPG Mediabrands and its media investment unit Magna. The media …
Published on Digiday Ad tech faces some existential threats as the foundational tools used to mix and match audiences face extinction. However, having conquered the desktop and mobile internet, some ad tech companies are simultaneously finding new lifeblood in the guise of connected TV advertising, a sector of the ad industry that’s tipped to grow …
Published on Digiday For nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to steer clear of dangerous or salacious content. But the proliferation of generative AI has conjured up an even scarier kind of monster: a multi-headed hydra. The fight is already on. …
Published on The Wall Street Journal While the U.S. ad market in 2023 was ‘relatively resilient,’ the outlook for 2024 looks stronger, according to Magna A major ad forecaster has increased its full-year forecast for U.S. advertising spending in 2024, pointing to an improving economic outlook and strong momentum in digital formats such as social media …
