Published on Adweek IPG and Teads are working with Project Drawdown to identify messaging gaps Authorities agree that climate change will never be effectively addressed if ordinary consumers don’t make responsible choices. But there’s a problem: Those ordinary people also tend to assume their choices aren’t going to make much of a difference. To understand …
Published on Inside Radio The idea may sound simple. “Ads in context just work better,” says Idil Cakim, Senior VP Research & Insights at Audacy. But the benefits of the when and where of audio advertising have become clearer, thanks to a new study by Magna Global and Audacy. It examined how messages are delivered …
By Brandy Shaul, Published on AdWeek Respondents shared their opinions about online shopping and AR features Augmented reality features can improve a consumer’s shopping journey, according to research from Magna’s Media Trials unit, part of IPG Mediabrands, Reprise Commerce, and Snap. A survey of 8,000 respondents across the U.S., U.K., Germany and Saudi Arabia found …
By Jack Myers, Published on MediaVillage To gain an in-depth overview of the advertising and media economy for 2023, join me for this week’s Legends & Leadership conversation with Vincent Letang, Executive Vice President, Managing Director, Global Market Intelligence, MAGNA. Vincent shares details from his updated U.S. advertising forecast across all major media categories. His macro-economic perspectives …
By Wayne Friedman, Published on MediaPost While TV viewers still don’t want to see many TV ads in the shows they watch, it’s more important for them to see higher forms of “entertaining” advertisements. The desire to see “entertaining” ads scored 60% in a research panel of 1,316 persons 18 years and older in response …
