By Michael Bürgi, Published by Digiday Netflix’s recent capitulation to adding advertising to its revenue stream means yet more marketing that consumers will be exposed to. That could pose a problem for all the connected TV providers that offer ads, according to a new study about to be released by IPG’s Magna unit …
By Adrianne Pasquarelli, Published by Ad Age The IPG firm lowered its 2022 forecast amid economic uncertainty U.S. ad spending will experience lower-than-anticipated gains this year as a result of Russia’s continuing war with Ukraine, according to a new forecast. MAGNA reports that media owners’ advertising revenues will grow by 11.5% this …
By Jade Yan, Published by AdAge IPG Mediabrands’ clients spending with Black-owned media properties nearly tripled since the company held its first equity upfront last year, it announced today. The agency plans to host its second equity upfront in April to bring attention to Black-owned and other BIPOC media companies. Last year, the agency announced its …
By Michael Bürgi, Published by Digiday It’s fair to say the major social media platforms that take up so much of people’s time and attention have made some progress in trying to ensure their environments are safer for consumers and advertisers — but it’s probably more accurate to say they still have a long …
By Ethan Jakob Craft, Published in Ad Age. The brainchild of IPG Media Lab and Magna, the new Innovation Velocity Gauge shows ‘territories’ like blockchain and cross-screen measurement in the lead The concept of “innovation” can seem difficult to measure, leading IPG Media Lab and Magna to create the so-called “Innovation Velocity Gauge” …
