NAVIGATING AD NOISE, FRAGMENTATION, AND MISINFORMATION ON SOCIAL MEDIA TO BUILD AUTHENTIC BRAND ENGAGEMENT

MAGNA Media Trials newest research shapes toolkits for advertisers to connect more effectively with communities on Reddit NEW YORK, NY, NOVEMBER 13, 2024 – To better reach their audiences, advertisers are elevating their content creation game while also keeping brand safety and suitability priorities top-of-mind. In an increasingly noisy, fragmented, and rapidly evolving landscape, brands …

MAGNA COLLABORATES WITH LINKEDIN TO EXPLORE CTV AD EFFECTIVENESS FOR B2B

Research finds 98% of LinkedIn users watch Connected TV, redefining advertising opportunities for business decision makers October 29, 2024 — New York, NY —MAGNA Media Trials collaborates with LinkedIn to explore Connected TV (CTV) ad effectiveness in reaching B2B audiences. The new study – “Catching the Professional Eye: How B2B Marketers can Reach Decision Makers …

MAGNA and DeepIntent Reveal New Insights into How Pharma Advertising Influences Patient Behavior and Health Outcomes

91% of doctors say pharma advertising improves patient condition awareness and proactive health management October 10, 2024 — New York, NY — MAGNA, the media intelligence and investment unit of IPG Mediabrands, today announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional …

MAGNA Media Trials & Spotify Reveal Key Strategies for Effective Podcast Advertising

NEW YORK, OCTOBER 2, 2024 – In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well. Today, MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify, the world’s most popular audio streaming platform, released …