New study shows the increased power of capturing audience attention and momentum by adding video-on-go to CTV and digital video ad campaigns NEW YORK, NY – May 14, 2025 – MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research …
79% of North Americans surveyed consider sustainability when shopping NEW YORK, NY – APRIL 21, 2025 – Sustainability has steadily moved forward as a driver of commercial value for brands, with consumers making more purpose-led buying decisions. MAGNA, the media intelligence unit in IPG Mediabrands, and Sharethrough, part of the global, independent ad tech platform …
New MAGNA Media Trials research with Pinterest delivers quantitative data and explores how to factor feelings into your media buying and planning decisions NEW YORK, NY – MARCH 27, 2025 – MAGNA and Pinterest release illuminating new research that explores the links between ad environment attributes and brand outcomes on social platforms. This study centers …
NEW YORK, NY — MARCH 26, 2025 — “Uncertain Times” Key Findings: As the final estimates for 2024 are in, MAGNA reports that U.S. advertising sales reached $380 billion, reflecting a +12.4% increase (+9.9% excluding cyclical spending). As expected, this marks the best performance in twenty-five years, second only to the post-COVID rebound of 2021. …
New research empowers media strategy and planning for brand advertisers across industry verticals NEW YORK, NY – FEBRUARY 21, 2025 – MAGNA and VOX MEDIA have been tracking the meteoric rise of podcasts since 2020, publishing research on how podcasts fit into media strategy, followed by a look at the content creators and hosts in …