ADVERTISING PROVES RESILIENT AMIDST ECONOMIC UNCERTAINTY

KEY TAKEAWAYS The Summer Update of MAGNA’s Global Ad Forecast, released on Monday, June 16, projects global advertising revenues for media owners to reach $979 billion in 2025, up +4.9% on 2024. The advertising revenues of Traditional Media Owners (TMO) — including TV, radio, publishing, and out-of-home — are expected to erode by -3% to …

EQUATIV AND MAGNA MEDIA TRIALS RESEARCH UNLOCKS SUSTAINABILITY KEYS FOR BRANDS TO PROFIT THROUGH PURPOSE

79% of North Americans surveyed consider sustainability when shopping NEW YORK, NY – APRIL 21, 2025 – Sustainability has steadily moved forward as a driver of commercial value for brands, with consumers making more purpose-led buying decisions. MAGNA, the media intelligence unit in IPG Mediabrands, and Sharethrough, part of the global, independent ad tech platform …

POSITIVE PERCEPTION EMERGES AS KEY ATTRIBUTE FOR DRIVING BRAND PERFORMANCE ON SOCIAL PLATFORMS

New MAGNA Media Trials research with Pinterest delivers quantitative data and explores how to factor feelings into your media buying and planning decisions NEW YORK, NY – MARCH 27, 2025 – MAGNA and Pinterest release illuminating new research that explores the links between ad environment attributes and brand outcomes on social platforms. This study centers …