NEW YORK, NY – NOVEMBER 12, 2025 — As audiences increasingly stream their favorite shows and movies, TV advertising continues to evolve in bridging entertainment and commerce in new ways. Even as viewers express strong interest in buying products they see on TV, many still find it difficult to take that next step. To better …
New global study explores the cultural, digital, and commercial impact of Black influence across the U.S., U.K., and Nigeria NEW YORK, NY – AUGUST 19, 2025 — Black culture has long been the driving force behind what’s next —setting trends across music, food, fashion, technology, and more. Today, MAGNA Media Trials, in partnership with The …
NEW YORK, NEW YORK – JULY 21, 2025 — While advertisers have long focused on placing ads during traditional commercial breaks, a new opportunity is continuing to gain momentum: pause ads. These are ads that appear when viewers hit the pause button while watching TV. Pausing isn’t just a momentary stop in the content – …
New global research highlights user preferences and impact on brand KPIs NEW YORK, NY – June 5, 2025 – Across nine industry verticals and five countries, new research points to a mixed ad format strategy of skippable and non-skippable ads as the way to go for brands looking to drive key performance metrics like interest …
New study shows the increased power of capturing audience attention and momentum by adding video-on-go to CTV and digital video ad campaigns NEW YORK, NY – May 14, 2025 – MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research …