New research empowers media strategy and planning for brand advertisers across industry verticals NEW YORK, NY – FEBRUARY 21, 2025 – MAGNA and VOX MEDIA have been tracking the meteoric rise of podcasts since 2020, publishing research on how podcasts fit into media strategy, followed by a look at the content creators and hosts in …
New York, NY – February 20, 2025 – Sightly, a leading brand intelligence and activation company, partnered with MAGNA, the media intelligence unit within IPG Mediabrands, to conduct groundbreaking research on the impact of aligning brands with real-time trends during media campaigns. The MAGNA Media Trials study highlights how brands can boost performance by targeting …
New MAGNA Media Trials study reveals prime moments and effective ad formats that amplify viewers’ excitement around live sports while driving lasting brand impact NEW YORK, NY, FEBRUARY 4, 2025 – Sports fans remember the most thrilling highlights of a game — moments that last a lifetime. Building on this emotional resonance, MAGNA Media Trials …
Beyond targeting, audience data is key to gaining insight that demystifies relevance for individual consumers Optimized ads drive 78% lift in search intent and 65% lift in purchase intent New York – December 11, 2024 – MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with …
Key Takeaways The winter update of MAGNA’s “Global Ad Forecast” published Monday December 9th reveals that media owners’ ad revenues reached $933 billion in 2024, up +10%, in line with mid-year expectations. The advertising revenues of traditional media owners (TMO) – from the cross-platform television, radio, publishing, out-of-home, and cinema media owners – grew by …
