NEW YORK, NEW YORK – JULY 21, 2025 — While advertisers have long focused on placing ads during traditional commercial breaks, a new opportunity is continuing to gain momentum: pause ads. These are ads that appear when viewers hit the pause button while watching TV. Pausing isn’t just a momentary stop in the content – …
KEY TAKEAWAYS The Summer Update of MAGNA’s Global Ad Forecast, released on Monday, June 16, projects global advertising revenues for media owners to reach $979 billion in 2025, up +4.9% on 2024. The advertising revenues of Traditional Media Owners (TMO) — including TV, radio, publishing, and out-of-home — are expected to erode by -3% to …
New global research highlights user preferences and impact on brand KPIs NEW YORK, NY – June 5, 2025 – Across nine industry verticals and five countries, new research points to a mixed ad format strategy of skippable and non-skippable ads as the way to go for brands looking to drive key performance metrics like interest …
New study shows the increased power of capturing audience attention and momentum by adding video-on-go to CTV and digital video ad campaigns NEW YORK, NY – May 14, 2025 – MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research …
79% of North Americans surveyed consider sustainability when shopping NEW YORK, NY – APRIL 21, 2025 – Sustainability has steadily moved forward as a driver of commercial value for brands, with consumers making more purpose-led buying decisions. MAGNA, the media intelligence unit in IPG Mediabrands, and Sharethrough, part of the global, independent ad tech platform …