KEY TAKEAWAYS The summer update of MAGNA’s “Global Ad Forecast” published Monday June 17 predicts that global media owners’ advertising revenues will reach $927 billion this year, growing by +10%. MAGNA is raising its 2024 growth forecast following a stronger-than-expected ad market in the first quarter (+12%) and an improvement in the economic outlook (real …
The media holding company’s marquee assessment expands to cover fast-growing Programmatic space along with Social Media platforms New York, NY – [June 14, 2024] – Today IPG Mediabrands and its media investment and intelligence unit, MAGNA, released The Media Responsibility Index (MRI), marking the 5th edition of this proprietary assessment of global media platforms. For …
MAGNA Media Trials and Uber research shows high ad receptiveness and engagement among rideshare passengers NEW YORK, NY, June 12, 2024 – MAGNA Media Trials released a research study, “Inside a Rideshare: The Tablet Ads Opportunity,” in partnership with Uber today. The report explores the effectiveness of tablet ads and indicates that there is a …
Study from Vevo, MAGNA and Initiative explores impact of brand trust across verticals and inclusive cohorts New York, NY, June 11, 2024 – When brand trust increases by just one point, the average consumer purchase intent increases by 33%, with Reliability, Respect, Ethical Business Practices, Authenticity, and Relatability top drivers of brand trust. This is …
Research reveals that newsletters are a vital daily ritual for 75% of readers, providing a prime platform for advertisers NEW YORK, NY, JUNE 10, 2024 – A new research study titled “The Scoop on Newsletter Advertising,” conducted by MAGNA Media Trials and Sherwood Media, delves into the effectiveness of newsletter advertising for reaching key audiences. …
