NEW RESEARCH SHOWS THAT CULTURALLY FOCUSED AUDIO ADS DRIVE BRAND RELEVANCE & FAVORABILITY AMONG GROWTH AUDIENCES OR SEGMENTS

Study Commissioned by SXM Media, MAGNA & Identity Finds that Audio Ads that Leverage a Cultural Connection Drive Brand Growth NEW YORK (Dec. 19) — MAGNA Media Trials, MAGNA’s industry-leading, proprietary research offering, and Identity, Mediabrands’ cultural consultancy arm, collaborated with SXM Media on a study, released today, on multicultural audiences, including AAPI, Black/African American …

TRADITIONAL MEDIA RESILIENT THROUGH ECONOMIC UNCERTAINTY – SOCIAL MEDIA STALLS UNDER HEADWINDS

TEN TAKEAWAYS The winter update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $833 billion in 2023, +5% growth vs. 2022 ($795bn), slowing from +7% in 2022. This new 2023 growth forecast is 1.5 percentage points below MAGNA’s previous forecast (June 2022) due to the deteriorating macroeconomic outlook. After a strong …

NEW MAGNA RESEARCH WITH ZEFR REVEALS 93% OF CONSUMERS ARE EXPOSED TO MISINFORMATION, AND EXPECT BRANDS TO TAKE ACTION

New York, NY – November 15, 2022 – MAGNA Media Trials, in collaboration with brand suitability leader Zefr, released a new study today that examines the impact of misinformation on consumers and brands. Voices on Misinformation takes an in-depth look at consumer sentiment and perceptions of misinformation and identifies how people are dealing with it …

NEW MAGNA/SPECTRUM REACH® STUDY REVEALS CONSUMERS FAVOR ADVERTISING MORE WHEN VIEWED ACROSS DIFFERENT PLATFORMS

‘Ad Mix Synergy: Myth or Reality?’ Study Compared Combinations of Linear, CTV and Mobile Ad Buys to Reveal Best Scenarios for Purchase Intent and Brand Awareness New York, NY- November 2, 2022 – A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Spectrum Reach, the advertising sales business of …

Extensive Meta-Analysis of Podcasts Reveals Ways Advertisers Can Leverage Podcasts to Drive Key Brand Metrics

MAGNA of IPG Mediabrands distilled 610 Nielsen podcast studies to determine best practices, including when to use host-read copy, why longer ads work best and how industries differ New York, NY- October 26, 2022 – A new meta-analysis on the advertising effectiveness of podcasts, commissioned by MAGNA and conducted by Nielsen, represents the largest ever …