MAGNA Hosts 2nd Annual Equity Upfront™ Focused on Deep Engagement and Collaboration with Diverse-Owned Media Companies in 2022 and Beyond

Launches Black consumer report highlighting the continued importance of Black-owned media in providing representative content to valuable Black audiences.   New York, NY, FEBRUARY 28, 2022 – MAGNA, the investment and intelligence company of IPG Mediabrands, today announced its second annual Equity Upfront™, taking place on April 5 – 7th, 2022. The theme for this …

NEW STUDY BY MAGNA & ORIGIN FINDS BRANDS BENEFIT FROM INNOVATING WITH NATIVE AD FORMATS ON CONNECTED TV

Study finds surrounding ads with short-form native content leads to higher attention and more cognitive processing of brand ads New York, NY – February 28, 2022 – MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced today a new study in partnership with media and technology company Origin, titled “Reinventing TV Ads.” MAGNA and Origin …

NEW INNOVATION VELOCITY GAUGE RANKS FASTEST-MOVING TECHNOLOGIES THAT ARE RESHAPING BUSINESS AND CULTURE

IPG Mediabrands’ MAGNA and IPG Media Lab Used Social Listening, Proprietary Advertising Research and Media Analysis to Compile First, Annual Gauge   NEW YORK, NY — (Jan. 20, 2022) — MAGNA and IPG Media Lab are joining forces to create a technology heat index that ranks how rapidly innovations are accelerating through business and the …

NEW RESEARCH BY MAGNA HIGHLIGHTS THE IMPORTANCE OF CONSUMER MINDSET IN CONTEXTUAL TARGETING

Study Reveals Brands Must Move Beyond Basic Demographics & Tap into People Mindset to Create People-Centric Experiences   New York, NY – November 17, 2021 – A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with GumGum, the leader in contextual intelligence technology, finds that contextual targeting can achieve what …