ANDY ZONFRILLO TO HEAD UP NEW GLOBAL PRESIDENT POST AT MAGNA

LONDON – July 31, 2018 – IPG Mediabrands announced today that it has appointed industry veteran Andy Zonfrillo to the newly-created position of Global President at MAGNA, the network’s intelligence, investment and innovation unit. Andy will be based in London. As MAGNA’s top executive, Andy will be charged with overseeing annual media negotiation seasons and …

Thought Leadership

Press Release: Magna Advertising Forecasts, Spring 2018 Update

Global Advertising Market to Grow by a Record +6.4% This Year Strongest Growth Since 2010. TV Resilient Thanks to Cyclical Drivers and Strong Pricing. Digital Advertising Reaches $100bn in the US Contact: scott.bertwitz@mbww.com, Vincent.letang@magnaglobal.com   Key Findings In its latest report on global advertising market trends, released June 18, 2018, MAGNA forecasts media owners’ net …

MAKE YOUR MOBILE ADS SHORT OR  MAKE THEM SKIPPABLE, SAYS A NEW STUDY FROM  MAGNA AND IPG MEDIA LAB

SAN FRANCISCO – May 7, 2018 – The more advertisers put consumers in control of their ad consumption, either through six-second or skippable ads, the more successful the ad, according to “Battle of the Mobile Ad Formats” – a new media trial released today by  MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, …

MAGNA ADVERTISING FORECASTS SPRING UPDATE

DIGITAL ADVERTISING SOON TO GRAB 50% OF ALL AD DOLLARS In its Latest Advertising Forecast Report Published Today, MAGNA Expects the US Ad Market to Reach a New All-Time High in 2018. Media owners will collect $197 billion in net advertising revenues (NAR) – a growth of +5.5% over 2017. This will be driven by …

Context and Language Targeting Double Purchase Intent Among Hispanics, According to Comprehensive Study by Univision, MAGNA and IPG Media Lab

SAN FRANCISCO, CA – FEBRUARY 15, 2018 – MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands, in partnership with Univision Communications Inc (UCI), today announced the full results of its “Marketing to the Hispanic Mindset” study that proves, among other …