MAGNA ADVERTISING FORECASTS – DECEMBER 2020

DIGITAL ADVERTISING THRIVES IN COVID ECONOMY   MAGNA reveals that the global advertising market place shrank by -4.2% to $569 billion amidst the COVID-induced recession, but some markets (US, China) proved more resilient than initially feared, thanks to the scale and resilience of digital media formats (+8%). TEN KEY FINDINGS According to MAGNA’s latest report, …

Press Releases

NEW STUDY FROM MAGNA AND IPG MEDIA LAB REVEALS AD PERSONALIZATION OFFERS A KEY TO FORMING STRONGER PERSONAL CONNECTIONS

“Pursuit of Relevance” Finds Higher Levels of Personalization May Be Needed to Drive More Difficult-To-Shift Metrics   NEW YORK – October 13, 2020 – As the world has continued to innovate, we have found that ad personalization is one of the more effective tools out there to help brands deliver more relevant ad experiences. In …

Thought Leadership

MAGNA US ADVERTISING FORECASTS – SEPTEMBER 2020 UPDATE

RECORD POLITICAL AD SPEND WILL MITIGATE MARKET DECLINE IN SECOND HALF Press Contact: Zinnia Gill (zinnia.gill@mbww.com) Author: Vincent Letang, EVP, Managing Partner, Global Market Intelligence KEY TAKEAWAYS MAGNA analysis reveals that advertising sales decreased by -7.2% in the first half of 2020, including the impact of cyclical events, as resilience in digital media advertising sales …