MAGNA ADVERTISING FORECASTS (U.S. FALL UPDATE)

INNOVATION KEEPS THE AD MARKET MOVING KEY FINDINGS • In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports. • Media channel performance varied greatly in the first half with strong revenue growth in out-of-home (+30%), …

The Converging Worlds of Content + Commerce reveals the exciting potential of brand-funded entertainment, and how this format creates commerce momentum for brands

New York, NY -July 26, 2022 – MAGNA Media Trials, in collaboration with Amazon Ads and Mediabrands Content Studio, recently revealed a new study examining the strong potential of brand-funded entertainment. The Converging Worlds of Content + Commerce explores the emerging realm of brand-funded entertainment, and how this unique format can work in sync with …

Study: Brands that have responsible data practices rewarded by UK consumers with 28% more purchase intent

-’The Person Behind the Data’ study by Ketch and IPG Mediabrands, MAGNA analyses consumer attitudes to how companies handle their data- -More people “highly value” data privacy than other ethical issues we face today including sustainability and diversity -Transparency the biggest factor for UK consumers-   London, UK. July 12 2022 – Ketch, the Trust …

CONSUMERS ARE MORE AWARE OF HOW COMPANIES UTILIZE AND RETAIN THEIR DATA, IMPACTING BRAND TRUST, PREFERENCE AND PURCHASE INTENT

New Research by MAGNA, a unit of IPG Mediabrands, reveals 74% of consumers highly value their data privacy and will reward brands who are responsible data stewards with 23% increased purchase intent New York, NY- July 12, 2022 –The way that companies handle personal data is a hot-button issue among consumers, according to a new …