Search and Out-of-Home Growth Boost Ad Market to New Heights

MAGNA ADVERTISING FORECAST (SPRING 2019)   TOP STORIES Fourth Quarter 2018 Recorded Strongest Advertising Growth in 18 years (+12%) Driven by Digital, Audio and OOH. MAGNA Predicts a Tenth Consecutive Year of Growth for Advertising Revenues in 2019. Digital Ad Sales will Grow +12% in 2019, While Linear Ad Sales to Shrink -5%. Amazon Becomes …

DANI BENOWITZ PROMOTED TO U.S. PRESIDENT, MAGNA

NEW YORK – April 1, 2019 – MAGNA, the centralized investment, innovation and intelligence division of IPG Mediabrands, today announced that veteran media investment executive Dani Benowitz has been promoted to U.S. President, MAGNA. Benowitz previously served as Executive Vice President, Integrated Investment, where she played a key leadership role in media negotiations on behalf …

Ahead of the Newfronts and Upfronts, MAGNA and the Center for Multicultural Science Introduce New Media Approach to help Drive TV ROI for Brands

  Contact: scott.berwitz@mbww.com (Press), info@magnaglobal.com. Ahead of the Newfronts and Upfronts, MAGNA and the Center for Multicultural Science Introduce New Media Approach to help Drive TV ROI for Brands Access the full report   New York City – Published in the State of Video 2019 Report, MAGNA and the Center for Multicultural Science have introduced a new media …

The Sentiment Driven Consumer Journey

Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From ViralGains, MAGNA and IPG Media Lab Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action NEW YORK, NY – January 31, 2019 – According …