ADVERTISING MARKET KEEPS GROWING THROUGH ECONOMIC UNCERTAINTY KEY TAKEAWAYS The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will grow by +9% in 2022 to $816 billion. They will grow by +6% in 2023. After a strong start of the year (U.S. 1Q22 +14%), advertising spending will be slowing down …
Study finds AR ads provide utility and helps build deeper connections with consumers and reveals AR best practices to optimize purchase journey New York, NY – June 6, 2022 – Brands everywhere are continuing to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world …
Study finds overlay ads are four times more memorable than video ads and drive 72% more savings for advertisers New York, NY – May 3, 2022 – MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced today a new study in partnership with GumGum, the leader in contextual intelligence technology, that dives deep into how brands can …
MAGNA REVISES U.S. AD MARKET OUTLOOK DOWN BY 1% BASED ON ECONOMIC IMPACT OF RUSSIAN INVASION OF UKRAINE MAGNA reduces its 2022 advertising spending growth expectation due to economic and geopolitical uncertainty, but media owners’ ad revenues should still grow by +11% this year to pass the $300 billion milestone. KEY FINDINGS Final …
Launches Black consumer report highlighting the continued importance of Black-owned media in providing representative content to valuable Black audiences. New York, NY, FEBRUARY 28, 2022 – MAGNA, the investment and intelligence company of IPG Mediabrands, today announced its second annual Equity Upfront™, taking place on April 5 – 7th, 2022. The theme for this …
