-’The Person Behind the Data’ study by Ketch and IPG Mediabrands, MAGNA analyses consumer attitudes to how companies handle their data- -More people “highly value” data privacy than other ethical issues we face today including sustainability and diversity -Transparency the biggest factor for UK consumers- London, UK. July 12 2022 – Ketch, the Trust …
New Research by MAGNA, a unit of IPG Mediabrands, reveals 74% of consumers highly value their data privacy and will reward brands who are responsible data stewards with 23% increased purchase intent New York, NY- July 12, 2022 –The way that companies handle personal data is a hot-button issue among consumers, according to a new …
Study shows the strong relationship between brand cultural relevance and the amount consumers are willing to pay for brands New York, NY- June 16, 2022 – New research conducted by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today. The study, …
ADVERTISING MARKET KEEPS GROWING THROUGH ECONOMIC UNCERTAINTY KEY TAKEAWAYS The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will grow by +9% in 2022 to $816 billion. They will grow by +6% in 2023. After a strong start of the year (U.S. 1Q22 +14%), advertising spending will be slowing down …
Study finds AR ads provide utility and helps build deeper connections with consumers and reveals AR best practices to optimize purchase journey New York, NY – June 6, 2022 – Brands everywhere are continuing to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world …
