NEW DATA FROM MEDIAHUB & MAGNA PROVES THE NEED FOR CHANGE & THAT IN DIGITAL, LESS IS MORE New York, NY – March 23, 2021 – “The In’s and Out’s of Ad Sentiment” – a new study released today by Mediahub and MAGNA– finds that a number of the most common advertising tactics are actually …
Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses NEW YORK–(BUSINESS WIRE)–IPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th, to raise visibility for Black-owned and …
Study Explores How Ad Optimization Accelerates Progression Through the Purchase Journey & Debunks Traditional Purchase Funnel New York, NY – March 11, 2021 – Understanding consumer behavior and how best to appeal to consumers at each stage of the purchase journey has long been an industry focus in the media, technology and retail spaces. A …
The weeklong event will highlight Black-owned and targeted media businesses across all platforms to create opportunity for equity and economic progress NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today announced it is introducing a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th, to raise visibility and receptivity of Black-owned and targeted media businesses. …
Study Highlights Best Uses of Ad Sequencing to Drive Brand KPIs and Save Impressions NEW YORK – February 27, 2021 – Marketers have long created multiple video ad lengths but with more innovative technology, we now have the ability to deliver those ads in a desired sequence. A new study by MAGNA and IPG …
