91% of doctors say pharma advertising improves patient condition awareness and proactive health management October 10, 2024 — New York, NY — MAGNA, the media intelligence and investment unit of IPG Mediabrands, today announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional …
NEW YORK, OCTOBER 2, 2024 – In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well. Today, MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify, the world’s most popular audio streaming platform, released …
New York, NY – September 16, 2024 – MAGNA U.S. Advertising Forecast Fall Update Key Findings Non-cyclical advertising revenues grew by approx. +11% in the first and second quarter of 2024, in line with MAGNA’s expectations, A stronger macro-economic outlook, the momentum of digital media and streaming TV, and the impact of cyclical events, lead …
KEY TAKEAWAYS The summer update of MAGNA’s “Global Ad Forecast” published Monday June 17 predicts that global media owners’ advertising revenues will reach $927 billion this year, growing by +10%. MAGNA is raising its 2024 growth forecast following a stronger-than-expected ad market in the first quarter (+12%) and an improvement in the economic outlook (real …
The media holding company’s marquee assessment expands to cover fast-growing Programmatic space along with Social Media platforms New York, NY – [June 14, 2024] – Today IPG Mediabrands and its media investment and intelligence unit, MAGNA, released The Media Responsibility Index (MRI), marking the 5th edition of this proprietary assessment of global media platforms. For …
