A NEW MARKET RESEARCH BY MAGNA AND RAPPORT: OUT-OF-HOME OUTPERFORMS

Contact: scott.berwitz@mbww.com (Press), Vincent.letang@magnaglobal.com TOP STORIES While other traditional media sectors are struggling to reach consumers in this digital age, out-of-home (OOH) advertising is leveraging technology to innovate, remain relevant and attract new advertisers. As a result, OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last …

LINEAR TV ERODING DUE TO A POOR VALUE EXCHANGE, NOT COST  

“Reaching the ‘Un-Reachable’” Explores and Debunks 5 Myths About Those Who Watch Little to No Linear Television   NEW YORK – January 25, 2019 – Cable and satellite viewership is eroding because it is perceived as a poor value exchange according to a new study from MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands …

NEW STUDY FROM MAGNA AND IPG MEDIA LAB SHOWS CONSUMERS PREFER ADVERTISING ON CONNECTED TV DEVICES AS COMPARED TO LINEAR TV

Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands NEW YORK – December 21, 2018 – As the advertising industry has previously noted, ads served on Connected TV devices (CTV) tend to decrease ad overload, and according to a new study, they also create more positive emotions and increase engagement for viewers across all …

MAGNA ADVERTISING FORECASTS (Winter 2018 Update)

Record Advertising Growth in 2018: +7.2% Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010. Ad Sales are Driven by Robust Economic Growth in the US and BRICs, and $6 billion of Cyclical Spend. Digital Ad Sales (+17%) Reach 50% of Total Ad Sales in the US in 2018, and …

CONSUMERS VIEW NON-BRAND SAFE ADS AS AN INTENTIONAL ENDORSEMENT BY THE BRAND, ACCORDING TO NEW STUDY BY CHEQ, MAGNA AND IPG MEDIA LAB

The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify the Precise Impact of a Negative Ad Placement NEW YORK – October 24, 2018 – In the wake of a number of recent brand safety issues in the digital advertising marketplace, autonomous brand safety company CHEQ, …