SPOTIFY & MAGNA STUDY FINDS CONSUMERS MORE RECEPTIVE TO PODCAST ADVERTISING THAN TV ADVERTISEMENTS

Study finds that podcast listening habits mirror TV watching habits, but podcasts are a more effective ad environment, presenting a new opportunity for advertisers   New York, NY – June 3, 2021 – Spotify and MAGNA released a study today, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing …

SPOTIFY & MAGNA STUDY FINDS CONSUMERS MORE RECEPTIVE TO PODCAST ADVERTISING THAN TV SHOW ADVERTISEMENTS

Study finds that podcast listening habits mirror TV watching habits, but podcasts are a more effective ad environment, presenting a new opportunity for advertisers   London – June 03, 2021 – Spotify and MAGNA, IPG’s global media investment and intelligence company, released a study today, Peak Openness: Leveraging Digital to Reach People When Most Willing …

MAGNA Appoints Elijah Harris as its First-Ever EVP, Global Digital Partnerships and Media Responsibility

New Role Bolsters MAGNA Global Leadership Team and Strengthens Global Digital Partnerships and Media Responsibility Practice   NEW YORK — June 01, 2021 — MAGNA, a division of IPG Mediabrands, today announced the appointment of Elijah Harris as its first-ever EVP, Global Digital Partnerships and Media Responsibility. In this new role, Harris will be responsible for …

NEW STUDY BY NBCUNIVERSAL, MAGNA, AND IDENTITY REVEALS THE CRITICAL ROLE BRANDS PLAY IN CULTURE

Deconstructing Diversity Today Flips the Script on Outdated Archetypes, Unveiling the Multifaceted and Fluid Nature of Identity and How Brands can Connect with People in Culturally Relevant Ways   NEW YORK – May 19, 2021 – Today, NBCUniversal, MAGNA, and Identity revealed Deconstructing Diversity Today, a new research study that explores the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification. The study flips the script on outdated cultural …

IPG Mediabrands Shares Media Equity Commitment to Encourage Investment in Black-Owned Media

Following the successful launch of this year’s first-ever Equity Upfront™, Mediabrands will work with brands to invest a minimum of 5% in Black-owned media by 2023   NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today announced that it will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently held …