GLOBAL STUDY BY MAGNA AND ORACLE ADVERTISING FINDS ADS WITH LOWER CARBON EMISSIONS ARE TIED TO HIGHER ATTENTION AND ENGAGEMENT

An ad viewed twice as long produces two-thirds fewer emissions; industry can achieve a six- percent reduction in carbon emissions by preventing delivery of non-viewable impressions NEW YORK, NY – June 20, 2023 –A global study breaking today establishes a link between sustainable advertising practices and positive attention metrics. Attention x Sustainability: The Benefits of …

GLOBAL AD MARKET KEEPS GROWING THANKS TO COUNTER-CYCLICAL VERTICALS AND RETAIL MEDIA

TEN TAKEAWAYS The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $842 billion this year, +4.6% growth vs. 2022 ($805bn). This 2023 growth forecast is just 0.2 percentage points below MAGNA’s previous forecast (Dec. 2022: +4.8%) as the deterioration of economic conditions and marketing spending in most Western markets …

NEW MAGNA x VOX MEDIA STUDY REVEALS THAT PODCASTERS ARE NOW MORE INFLUENTIAL THAN TRADITIONAL INFLUENCERS

New York – May 10th, 2023 – The growing popularity of podcasts is an indicator of the changing landscape of media entertainment, as more people are tuning in regularly to listen to their favorite podcasters. In turn, podcasters are becoming deeply entrenched in the cultural zeitgeist. MAGNA’s Media Trials unit joined forces with Vox Media …

NEW RESEARCH BY MAGNA MEDIA TRIALS, REPRISE COMMERCE AND SNAP REVEALS THE MYRIAD OF WAYS SOCIAL COMMERCE HELPS BRANDS REACH AND CONVERT CONSUMERS

Study finds Social Has the Power to Condense the Purchase Journey to One Click and Enhance the Online Shopping Experience  New York, NY – April 26, 2023 — There has never been a better time for brands to sell on social media. People are already shopping on social media, and the data shows that they …

New Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness

Study reveals creative quality drives 56% of impact on purchase intent, and is particularly important for increasing awareness & shaping consumer opinion NEW YORK, NY – April 18, 2023 – Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set …