MAGNA of IPG Mediabrands distilled 610 Nielsen podcast studies to determine best practices, including when to use host-read copy, why longer ads work best and how industries differ New York, NY- October 26, 2022 – A new meta-analysis on the advertising effectiveness of podcasts, commissioned by MAGNA and conducted by Nielsen, represents the largest ever …
Pre-eminent industry barometer transforms into an actionable tool for brands to evaluate responsibility of multiple media types across 150+ global partners NEW YORK (October 13, 2022) — IPG Mediabrands and its intelligence arm MAGNA, today unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness …
INNOVATION KEEPS THE AD MARKET MOVING KEY FINDINGS • In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports. • Media channel performance varied greatly in the first half with strong revenue growth in out-of-home (+30%), …
New multi-market research by MAGNA, a unit of IPG Mediabrands, also reveals that repurposed ads can be highly effective on TikTok with the right guardrails in place New York, NY – August 10, 2022 – Platform benchmarks matter, especially when it comes to advertising on TikTok, according to a new study by MAGNA Media Trials, …
New York, NY -July 26, 2022 – MAGNA Media Trials, in collaboration with Amazon Ads and Mediabrands Content Studio, recently revealed a new study examining the strong potential of brand-funded entertainment. The Converging Worlds of Content + Commerce explores the emerging realm of brand-funded entertainment, and how this unique format can work in sync with …
