New York, NY – November 15, 2022 – MAGNA Media Trials, in collaboration with brand suitability leader Zefr, released a new study today that examines the impact of misinformation on consumers and brands. Voices on Misinformation takes an in-depth look at consumer sentiment and perceptions of misinformation and identifies how people are dealing with it …
‘Ad Mix Synergy: Myth or Reality?’ Study Compared Combinations of Linear, CTV and Mobile Ad Buys to Reveal Best Scenarios for Purchase Intent and Brand Awareness New York, NY- November 2, 2022 – A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Spectrum Reach, the advertising sales business of …
MAGNA of IPG Mediabrands distilled 610 Nielsen podcast studies to determine best practices, including when to use host-read copy, why longer ads work best and how industries differ New York, NY- October 26, 2022 – A new meta-analysis on the advertising effectiveness of podcasts, commissioned by MAGNA and conducted by Nielsen, represents the largest ever …
Pre-eminent industry barometer transforms into an actionable tool for brands to evaluate responsibility of multiple media types across 150+ global partners NEW YORK (October 13, 2022) — IPG Mediabrands and its intelligence arm MAGNA, today unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness …
New multi-market research by MAGNA, a unit of IPG Mediabrands, also reveals that repurposed ads can be highly effective on TikTok with the right guardrails in place New York, NY – August 10, 2022 – Platform benchmarks matter, especially when it comes to advertising on TikTok, according to a new study by MAGNA Media Trials, …
