By Brian Hughes For the second year in a row, the NCAA Men’s Basketball Tournament has proven to be a highly unpredictable one, defying fans’ and experts’ opinions, and busting a lot of brackets across the country. Some of the biggest stories to emerge thus far include defending champions Baylor losing to number eight …
By Stefanie Morales At the halfway point of the 2022 Winter Olympics, viewership has largely stayed at the levels with which it began. To date, the Olympics are down 46% in total viewers compared to 2018 and 57% among adults 18-49 (31% and 43%, respectively) compared to the Summer Games in 2021. This …
By Stefanie Morales Background Last week marked the start of the 2022 Winter Olympics, just six months after the Summer Olympics of 2021 which were delayed one year due to COVID-19. From the beginning, the Winter Olympics were expected to face a series of challenges in both viewership and execution. Held in Beijing, China …
By MAGNA and Kinesso This week, Google announced a new Privacy Sandbox proposal for interest-based advertising called Topics API. The development of Topics API improves upon many of the shortcomings of the previous FLoC trials, which were discontinued in July 2021. FLoCs grouped users based on cohorts, which generated concerns amongst privacy advocates that …
By David Tucker, SVP Strategy The inequities in American society have been laid bare across the news headlines in recent years. The ubiquity of smartphones and social media have provided more visibility and attention to ongoing systemic issues of racism and exclusion. Following the 2020 crisis of the pandemic – which disproportionately affected minority groups …
