By David Cohen, Published by Adweek Respondents found them to be more informative and useful than pre-roll Snap Inc. teamed up with the Magna Media Trials proprietary research offering from Magna on The Augmented Reality Playbook: Understanding the Role of AR in the Purchase Journey, a new study aimed at uncovering the true capabilities of augmented …
By Michael Bürgi, Published by Digiday Netflix’s recent capitulation to adding advertising to its revenue stream means yet more marketing that consumers will be exposed to. That could pose a problem for all the connected TV providers that offer ads, according to a new study about to be released by IPG’s Magna unit …
By Adrianne Pasquarelli, Published by Ad Age The IPG firm lowered its 2022 forecast amid economic uncertainty U.S. ad spending will experience lower-than-anticipated gains this year as a result of Russia’s continuing war with Ukraine, according to a new forecast. MAGNA reports that media owners’ advertising revenues will grow by 11.5% this …
By Jade Yan, Published by AdAge IPG Mediabrands’ clients spending with Black-owned media properties nearly tripled since the company held its first equity upfront last year, it announced today. The agency plans to host its second equity upfront in April to bring attention to Black-owned and other BIPOC media companies. Last year, the agency announced its …
By Michael Bürgi, Published by Digiday It’s fair to say the major social media platforms that take up so much of people’s time and attention have made some progress in trying to ensure their environments are safer for consumers and advertisers — but it’s probably more accurate to say they still have a long …
