Study reveals some of the most entertaining “misaligned” content can have the biggest negative impact on brand KPIs New York, NY – September 22, 2021 – New research conducted by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Channel Factory, explores the layers of content suitability and how it can affect …
After advertising spending grew by +32% in the first half, MAGNA has raised its media owner ad revenue forecasts to +23% in 2021, and +12% in 2022 when the U.S. market reaches the $300 billion mark for the first time. KEY FINDINGS Boosted by economic recovery, advertising spending grew by +32% year-over-year in the …
Study finds that three in four people find privacy protected ads and the option to control the number of ads they see daily appealing New York, NY – July 21, 2021 – A new study released today by MAGNA and privacy browser Brave, “Delivering Ad Experiences People Want: Challenging the ‘Status Quo’ Ad Value …
A Featured Partner at MAGNA’S Equity Upfront™, Black-Owned ReachTV Positioned to Capture an Audience that’s Eager to Travel Again NEW YORK–(BUSINESS WIRE)–As air travel is resurging, Mediabrands is joining forces with ReachTV, the rapidly expanding network available on nearly 2,500 screens at some 90 airports across North America and the United Kingdom. The Black-owned …
GLOBAL ECONOMIC RECOVERY BRINGS RECORD AD MARKET GROWTH KEY FINDINGS Global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020. The marketplace will continue to grow in 2022 (+7%). Advertising activity is fueled by (1) economic recovery (global GDP +6.4%) benefitting …
