KEY FINDINGS 1. Globally, media owners’ advertising revenues grew by +22% in 2021 to reach a new all-time high of $710 billion, following a decline of -2.5% in 2020. Advertisers spent an additional $126 billion on top of the 2020 tally. The global marketplace is now 19% larger than pre-COVID levels and will continue to …
Study Reveals Brands Must Move Beyond Basic Demographics & Tap into People Mindset to Create People-Centric Experiences New York, NY – November 17, 2021 – A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with GumGum, the leader in contextual intelligence technology, finds that contextual targeting can achieve what …
Study Finds Brands Should Support Quality Journalism & Optimize Ad Strategies Across All News Genres New York, NY – November 2, 2021 – Brand safety concerns have been widespread in the last few years, with many marketers becoming increasingly focused on ensuring safe and relevant environments for their advertising. A new study by MAGNA …
Study reveals some of the most entertaining “misaligned” content can have the biggest negative impact on brand KPIs New York, NY – September 22, 2021 – New research conducted by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Channel Factory, explores the layers of content suitability and how it can affect …
After advertising spending grew by +32% in the first half, MAGNA has raised its media owner ad revenue forecasts to +23% in 2021, and +12% in 2022 when the U.S. market reaches the $300 billion mark for the first time. KEY FINDINGS Boosted by economic recovery, advertising spending grew by +32% year-over-year in the …
