Study reveals creative quality drives 56% of impact on purchase intent, and is particularly important for increasing awareness & shaping consumer opinion NEW YORK, NY – April 18, 2023 – Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set …
Contextual Alignment, From Matching Brands with Programming Genres to Day Part Rituals, Improves Brand Favorability, Search and Purchase Intent NEW YORK – April 17, 2023 – Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create positive environments for advertisers, according to new research conducted by …
This Largely Untapped Audience Feels Three Times Happier Listening Together and Reports Stronger Advertiser Associations across Favorability, Search and Purchase Intent NEW YORK – March 30th, 2023 – To uncover what marketers need to know about co-listening (the act of sharing digital audio experiences with one or more people), MAGNA’s Media Trails unit partnered with …
KEY FINDINGS U.S. media owners advertising revenues grew by a decent +6% in 2022 (excluding cyclical ad spend) to reach $315bn. However, ad spend slowed down significantly through the second half, and fourth quarter ad sales were flat year-over-year. Looking at 2023, there are mixed economic signals (slow but continued GDP growth, receding inflation, resilient …
The Same Ad Yields Twice the Attention on Low-Clutter vs. High-Clutter Pages; Carbon Emissions Improve When Advertisers and Consumers Meet on Ad-Filtered Pages NEW YORK and COLOGNE, Germany – March 20, 2023 – If two assumptions can be made about advertising, consumers are attempting to filter out intrusive ads, while advertisers are striving to capture …
