Authentic connections and transparency elevate influencer trust and drive brand engagement according to new study from Snapchat and MAGNA Media Trials New York, February 22, 2024 — With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released today by Snapchat and MAGNA Media Trials revealed …
Research from MAGNA Media Trials and PatientPoint shows consumers prefer to see educational messaging at the doctor’s office versus other channels NEW YORK & CINCINNATI, February 15, 2024 – MAGNA Media Trials and PatientPoint released a research study, “Pharma Messaging Effectiveness: Cross-Channel Analysis,” today. The report explored the impact of prescription drug advertising across media …
MAGNA will now have access to linear insights and digital audience forecasting through OpenAP to reduce waste and extend its client investments across publishers and platforms IPG Mediabrands’ clients will receive actionable OpenID insights to unlock key planning metrics, like network unique reach, daypart indexes and total monthly avails across CTV footprints NEW YORK, December …
MAGNA ADVERTISING FORECASTS – DECEMBER 2023 UPDATE KEY TAKEAWAYS The winter update of MAGNA’s “Global Ad Forecast” predicts that global media owners net advertising revenues (NAR) will reach $853 billion this year, +5.5% above the 2022 level, and will grow by +7.2% in 2024. Advertising spending accelerated and grew by +6.3% yoy in the second …
Research finds that ads on CTV are better quality and more relevant, according to Gen Z and Millennials New York, NY – November 2, 2023 – MAGNA Media Trials, in collaboration with Samsung Ads, released a new study today that explores the viewing habits of Gen Z and Millennial audiences. Their onward march toward digital …
