Study from Vevo, MAGNA and Initiative explores impact of brand trust across verticals and inclusive cohorts New York, NY, June 11, 2024 – When brand trust increases by just one point, the average consumer purchase intent increases by 33%, with Reliability, Respect, Ethical Business Practices, Authenticity, and Relatability top drivers of brand trust. This is …
Research reveals that newsletters are a vital daily ritual for 75% of readers, providing a prime platform for advertisers NEW YORK, NY, JUNE 10, 2024 – A new research study titled “The Scoop on Newsletter Advertising,” conducted by MAGNA Media Trials and Sherwood Media, delves into the effectiveness of newsletter advertising for reaching key audiences. …
MAGNA Media Trials™ and Roku® launch new report on streaming viewers’ journey and ad effectiveness for brands NEW YORK, NY AND SAN JOSE, CA – [JUNE 6, 2024] – Today MAGNA Media Trials and Roku released new research that explored how brands and viewers can find their way in the increasingly fragmented TV viewing landscape. …
New data-backed campaign tools developed from media intelligence by MAGNA on the impact of misinformation on brands NEW YORK, (APRIL 17, 2024) – IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and …
KEY FIGURES The US Ad Market will grow by +9% this year to reach $369 billion. Social Media advertising will grow by +14% to reach the $80 billion milestone. Long-Form Streaming advertising will expand by +13% to reach $10 billion milestone. KEY FINDINGS Based on MAGNA’s analysis of media companies’ financials, non-cyclical advertising revenues grew …
